More specialized brands with appealing niche markets are stepping up the ante in consumer brands. More specialized brands with appealing niche markets are stepping up the ante in consumer brands. More specialized brands with appealing niche markets are stepping up the ante in consumer brandsMore specialized brands with appealing niche markets are stepping up the ante in consumer brands. More specialized brands with appealing niche markets are stepping up the ante in consumer brands. More specialized brands with appealing niche markets are stepping up the ante in consumer brands. More specialized brands with appealing niche markets are stepping up the ante in consumer brands.